Viva!
The UK's leading vegan campaigning charity.
Viva! is the UK's leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Their motto — 'Vegan is a state of kind' — sums up their mission to help people go vegan and champion animals and the planet.
Viva! is the UK's leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Their motto — 'Vegan is a state of kind' — sums up their mission to help people go vegan and champion animals and the planet.
Who they are
Investigations
Viva! Campaigns' undercover work has exposed the grim reality of modern farming — from Heal Farms in Shropshire, where over 120,000 hens remain in stacked cages despite the battery cage ban, to Britain's biggest pork producer.
High-profile campaigns
Scary Dairy (their cinema ad seen by one million people), Ban Cages for Hens, Broken Bonds and Break Free bring the truth about animal agriculture to the mainstream.
Supporting vegans
The Vegan Recipe Club, the Viva! podcast and a huge range of free resources help people go vegan and stay vegan.
What they do
Scary Dairy
Revealing the hidden cruelty of the dairy industry — seen by one million people in cinemas.
Ban cages for hens
Campaigning to end the caging of hens, including contact-your-MP actions.
Undercover investigations
Exposing factory farming, from egg farms to the biggest pork producers.
Vegan Recipe Club
Award-winning support to help people go vegan.
How you can help
- Donate to support investigations and campaigns
- Join the Vegan Recipe Club
- Take campaign actions (e.g. write to Defra)
- Shop ethical vegan merch at vivashop.org.uk