We The Free (WTF)
The world's fastest-growing animal rights and vegan activism community.
We The Free (WTF) describes itself as the world's fastest-growing animal rights and vegan activism community — helping pre-vegans make the connection, empowering vegans to become active, and transforming activists into leaders.
We The Free (WTF) describes itself as the world's fastest-growing animal rights and vegan activism community — helping pre-vegans make the connection, empowering vegans to become active, and transforming activists into leaders.
Who they are
The three C's
Compassion, Community and Change. WTF recognises animals as sentient individuals, builds positive and inclusive community, and works to expose the animal agriculture industry and cultivate a vegan world.
Core values
Compassion, non-violence, communication, growth and inclusivity guide everything they do — with a strict community code of kindness, fairness and respect.
A new kind of activism
Frustrated with traditional advocacy that struggles to reach non-vegans, WTF uses creativity, digital platforms, data and grassroots street advocacy to build a connected movement of leaders.
What they do
Street advocacy
Friendly, data-driven conversations with the public — their MyStats tool lets activists track how many people they've inspired to watch vegan documentaries and explore the issues.
Training & leadership
A full training programme turns volunteers and supporters into skilled, confident animal rights activists and organisers.
Community building
Local teams and organisers across the world, welcoming anyone who shares their values of kindness, fairness, non-violence and respect.
How you can help
- Find or start a local team near you
- Apply to become an organiser
- Join their training resources
- Follow and share their street-advocacy content